Now that I can get a closer look at the cartoon character, I see that he has five fingers. The helmet appears to have some scratches and maybe even a crack:Ĥ. The ad looks slapped-on (literally) and has been applied pretty sloppily, with several puckers.ģ. This looks like something between a bad parade float and a bad junior high craft project put together with electrical tape. I’m all in favor of oversized representations of uniform elements, but only if they’re good representations. How weird is this? Let us count the ways:ġ. He shared a photo of one such helmet (click to enlarge): Shortly after the new helmet ad was announced, beat writer Scott Powers, who covers the team for The Athletic, reported that the team had erected a series of “massive helmet replicas” at its practice facility, which is also used by local high schools, beer leagues, and public skaters. The uni-verse could use more characters like him! Just not as part of a uni ad.īut wait, it gets weirder. And I particularly like the character used by Chicago’s new helmet advertiser - he looks happy, friendly, helpful. Now, I happen to be a big fan of cartoon mascot characters - for teams, for corporations, for for your local power utility, whatever - especially when they involve anthropomorphized inanimate objects. (Are there any previous instances I’m overlooking.?) #Fifa 07 classic teams patch plusThis will be the second season of NHL helmet ads, plus we’ve had NBA uni ads since 2017 and occasional MLB uni ads, but I don’t think any of those ads have included a cartoon mascot character, so this appears to be a Big Four first. As many fans quickly noted, it’s one thing to wear a company’s logo on your uniform, but it’s another to wear the company’s cartoon mascot character. But even if you have no problem with uni ads, the events that unfolded yesterday were pretty weird.įirst, the Chicago NHL team announced a new helmet advertiser (describing the company initially as a “ sponsor” and then as a “ partner” - the usual Orwellian linguistic gymnastics).
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